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LIV Miami vs. LIV Golf: Who’s name will live on in 2023?

The trademark registration of a Saudi-funded golf club has been challenged by nightclub LIV Miami

The Saudi-backed LIV Golf initiative, which has previously tangled in court with the PGA and DP World Tour, is now standing off against the LIV in Miami.

The LIV Miami nightclub, has sued Greg Norman's illicit golf tour. The club, which has welcomed the likes of Elvis Presley, Frank Sinatra, and Prince Harry, has taken legal action to prevent LIV Golf from registering its brand.

A conflict between two lavish brands

The golf association backed by Saudi Arabia wants to register its name, but the famous bar at the Fountainebleau Hotel has filed a Notice of Opposition to stop them. The filed Notice of Opposition from the company's management argues that the LIV Golf brand associations are confusingly similar in appearance, feel, and the services they provide.

LIV Miami has been using its trademarks for 15 years and has registered them over the world. They also express concern that the uniqueness of the LIV Miami trademarks would be watered down if the LIV Golf trademarks were registered.

The LIV Golf sign in a golf club

What will happen now?

Although LIV Miami is a byword for extravagance and indulgence, LIV Golf is locked in a legal struggle with the golf establishment. The golf club is waiting for the verdict of an arbitration session to find out if the penalties they were given by the DP World Tour were fair.

Besides the ongoing legal battle, the LIV series will visit the Magic City in October, with the second-to-last event of the 2023 season scheduled to take place at Trump National Doral. As of right now, it's unclear if LIV Golf will be able to bounce back from this setback and keep hosting its controversial events due to the ongoing battle with LIV Miami.

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