The free oceanfront installation will activate the beach at 12th Street from June 14 through 28, exploring the universal language of soccer through contemporary art, sustainability and community
REEFLINE "Big Goals" will bring monumental public art to Miami Beach this summer, transforming the beachfront at 12th Street into an immersive oceanfront installation that explores the universal language of soccer through contemporary art, creativity, sustainability and community participation. Running from June 14 through 28 as part of the Miami FIFA World Cup 2026 Host Committee's official tournament programming, the free, open-to-all experience reflects Miami-Dade County's distinct ability to fuse global sport with cultural identity and public engagement during one of the most-watched sporting events in the world.
Created in collaboration with REEFLINE and renowned curator and creative director Ximena Caminos, the installation will activate the iconic Ocean Drive corridor daily from 10:00 AM to 6:00 PM throughout its 15-day run. Commercial partner Uber will contribute hospitality activations designed to complement the broader tournament celebrations, while the installation's design and curatorial direction reinforce the cultural identity and public service priorities that define the Host Committee's approach to global events.
Where Soccer Meets Contemporary Art on the Sand
The REEFLINE "Big Goals" installation is anchored in a curatorial vision that uses soccer as a vehicle for contemporary art, marine sustainability and community storytelling. Ximena Caminos, the project's curator and creative director, is internationally recognized for large-scale public art initiatives that bridge environmental advocacy and cultural expression — a sensibility that informs the installation's design and its placement along one of South Florida's most visited stretches of coastline. The result is an immersive, beachfront experience that invites residents and visitors to engage with the global cultural moment of the FIFA World Cup 2026 outside the traditional context of stadiums and screens.
The installation reflects a deliberate Host Committee strategy: to ensure that the tournament's reach extends beyond ticketed match-day experiences and into the cultural spaces that define Miami-Dade County. By staging the work along the Ocean Drive corridor, the Host Committee places the installation in direct conversation with Miami Beach's broader art, design and cultural calendar, inviting cross-pollination between tournament audiences and the region's established creative community.
A Free, Accessible Cultural Experience for Residents and Visitors
REEFLINE "Big Goals" will be entirely free and open to the public, with no registration required for entry. The installation's daily 10:00 AM to 6:00 PM operating window is designed to maximize accessibility for families, tourists, beach-goers and local residents, ensuring that the experience can be encountered organically as part of a day on Miami Beach. The free-access model reflects the Host Committee's broader commitment to community awareness and inclusion across its FIFA World Cup 2026 programming.
For Miami-Dade County, the installation also represents a regional impact opportunity. Miami Beach's hospitality, retail and small business operators along Ocean Drive stand to benefit from sustained foot traffic over the installation's 15-day run, supporting economic development for the area's cultural and tourism economy. The pairing of contemporary art with global sport reinforces South Florida's standing as a destination for signature cultural and civic experiences that draw both local and international audiences. As one of 16 host cities for the FIFA World Cup 2026, Miami's ability to integrate large-scale public art into its tournament programming further consolidates its reputation as a global capital for sports, culture and entertainment.
REEFLINE "Big Goals" will be on view from June 14 through 28, 2026, at the beachfront at 12th Street on Miami Beach, daily from 10:00 AM to 6:00 PM, presented by REEFLINE and the Host Committee's ONE GAME ONE PASSION Miami program in partnership with Uber. Subscribe to Calle Ocho News for weekly Miami-Dade updates on the FIFA World Cup 2026 and the cultural stories shaping South Florida's creative calendar. For advertising, sponsorship and partnership opportunities, contact Pressnet Corp. to connect your brand with one of the region's most trusted community newsrooms.