From million-dollar giveaways to can’t-miss concerts, January sets the tone for a winning year in South Florida at Seminole Hard Rock Hollywood
South Florida knows how to kick off the new year in style, and January 2026 is shaping up to be anything but quiet at Seminole Hard Rock Hotel & Casino Hollywood. From major casino giveaways to headline concerts and food experiences worth the drive from Little Havana, Coral Gables, or anywhere in Miami-Dade, the iconic Guitar Hotel is starting the year with high-energy entertainment and serious opportunities to win.
Casino promotions kick off 2026 with big stakes at Seminole Hard Rock
January opens with one of the biggest casino promotions of the year: the $1.6 Million Audi & Free Play Payday Giveaway, launching on New Year’s Day with 100X bonus entries. Players can also take part in New Year’s Day Free Play drawings, where winners score $2,026 every 30 minutes throughout the afternoon.
The momentum continues all month long with the Winter Wheel of Winners, Daytime Power Winners Hot Seat Giveaways, and multiple Free Play drawings, leading up to the grand prize drawing on January 31, where one lucky guest drives away in a brand-new 2026 Audi S5. For Miami locals who enjoy gaming with a side of excitement, January is packed with reasons to swipe that Unity™ card.
Live entertainment, dining, and nightlife take center stage
Beyond the casino floor, Hard Rock Live brings a stacked January lineup featuring Chris Stapleton, Jerry Seinfeld, Morrissey, Penn & Teller, and the Miami Comedy Festival, making it one of the hottest Miami events calendars this winter. Poker fans can also catch the Lucky Hearts Poker Open, offering over $6 million in guaranteed cash.
Food lovers will find standout New Year’s menus at Abiaka, Cipresso, and Kuro, while nightlife heats up at DAER Nightclub, Rooftop Live, and the sun-soaked DAER Dayclub. And of course, the nightly Guitar Hotel Light Show remains a must-see landmark for locals and visitors alike.
As Miami steps into 2026, Seminole Hard Rock Hollywood continues to be a hub for entertainment, dining, and unforgettable experiences just a short drive from Calle Ocho. For more local event updates like this, be sure to subscribe to the Calle Ocho News newsletter. And if you’re a local business or agency looking to connect with Miami’s vibrant audience, contact Pressnet Corp. to explore advertising opportunities.
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