The new program offers exclusive Rock Spa® access, premium services, and relaxation perks starting this June
A new level of self-care has arrived in South Florida. The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood has introduced an all-new Rock Spa® & Salon Membership Program, offering guests a chance to make wellness more than a one-time experience. Launched this June, the exclusive program is designed for those who see spa days not as a splurge but as a lifestyle.
With its 42,000-square-foot wellness sanctuary featuring thermal experiences, a Himalayan Salt Room, and 21 private treatment spaces, Rock Spa® & Salon brings indulgence to the forefront. Now, with two distinct membership tiers, regular guests can elevate their spa routine into a curated journey of ongoing care, luxury, and serenity.
Gold and platinum tiers: Perks, privileges, and pampering
The spa's new offering features two thoughtfully crafted tiers: Gold and Platinum. Both options begin with a $500 initiation fee and include day passes, consultation sessions, and deluxe skincare gift bags.
Gold Members, at $370 monthly, enjoy one 50-minute massage or facial each month, weekly access to Rock Spa® and thermal lounges, a 10% discount on select treatments and products on the day of service, and monthly pool day access. Services range from CBD massages to deep-cleansing facials.
With a monthly fee of $470, Platinum-level guests gain access to elevated treatments, including extended 80-minute options like Sound & Vibration Therapy and the Thai Muscle Melt massage. This tier also includes a higher-value skincare gift, expanded facial options like Luminant Brightening, and a more exclusive selection of massage therapies curated for holistic rejuvenation.
Both plans offer referral rewards and a flexible one-month hold option. Rock Spa® requires a 30-day notice for cancellation, with early termination fees applied.
Beyond the spa: A full-body, mindful experience
Rock Spa® & Salon’s tranquil environment includes sauna, steam, co-ed lap pools, hot and cold plunge areas, and a sun-drenched atrium designed with living walls and natural elements. With the addition of this membership program, guests now have more reason than ever to experience the full scope of this wellness retreat regularly.
This initiative responds to the rising interest in consistent, high-end wellness routines as more people prioritize self-care in their everyday lives. You can escape the bustle or commit to mindful living via the new membership offerings, which reflect the resort’s vision: making wellness part of your everyday rhythm.
To learn more about membership options, visit seminolehardrockhollywood.com or call 800.509.8862.
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