The collab between Procolombia and Paraiso showcased 12 up and coming Colombian designers
On Nov. 14 2020, Paraiso Miami Beach and Procolombia hosted Destination: Colombia Fashion Show. The show occurred at the Paradise Plaza in the Miami Design District. It presented 12 Colombian fashion designers that are up and coming in the industry. It also presented new stars in the swimwear and resort wear scene.
These promising names in Colombian fashion presented their Spring/Summer 2021 collections. The event was the first in a series of projects between Paraiso and Procolombia. It featured established brands such as OndadeMar, Verdelimon, and Encantadore.
The up-and-coming stars in swimwear and resort clothing were Palmacea, Mola Mola, Nawa, Ancora, Carolina Estefan, Estivo, Corpo, Praia, and Mar de Rosas. In light of the pandemic, fans of swimwear and resort clothing watched the show live. It streamed via Procolombia’s Instagram account @colombianfashiontrends. It was also live on Paraiso’s website.
After the event, a media reception was hosted by Stitch Lab. Stitch Lab is an online luxury retailer for Colombian fashion. Silvia Cobos and Jetlagmode provided accessories like shoes and bags. These designers use handmade techniques that are sustainable for the environment.
Junio and Hatter Wynwood were responsible for the hairdos of those on the runway.
The event aimed to promote business opportunities for Colombian brands in U.S. fashion. Natalija Dedic Stojanovic, creative director of Paraiso Miami Beach, expressed this goal.
“Destination Colombia is one of Paraiso Miami Beach's leading initiatives for creating new business opportunities for the Colombian brands in the U.S. market and it opens a window to a brand new way of connecting these brands with both media and industry audience.”Natalija Dedic Stojanovic
Colombian fashion is innovative and high-quality. Many designers develop quality clothing using raw materials from the country. Thus, the Colombian fashion industry built its own identity.
“Colombia has become one of the most fertile and dynamic territories on a global level for swimwear and beachwear experimentation: that’s why we decided, together with Paraiso Miami Beach, to present the most innovative Colombian brands to buyers and the national press through this multifaceted fashion initiative and an experience, Destination Colombia.”Flavia Santoro
Such success is uncommon for countries that produce textiles and clothing to achieve. That’s why it is so important that Colombian designs get to the U.S. industry.