Miami's SNL sensation collaborates with Buchanan's whisky in a holiday campaign
Miami, a city known for its cultural diversity and vibrant celebrations, witnessed the triumphant return of comedian Marcello Hernández over Thanksgiving weekend. Teaming up with Buchanan’s Whisky, Hernández captivated the audiences during five sold-out shows, commemorating the unique identity of the 200 %ers - individuals who are proud of their 100% Hispanic and 100% American roots.
Marcello Hernández: Embracing fusion and diversity
With a heritage spanning Cuban and Dominican backgrounds, Marcello Hernández has become a standout figure, using his comedic prowess to explore and celebrate the nuances of the Hispanic-American experience. His rise from the Miami-centric humor platform Only In Dade to viral skits on SNL alongside acclaimed personalities like Pedro Pascal, Ana de Armas, and Bad Bunny showcases his ability to navigate cultural intersections humorously.
Playing a pivotal role in Buchanan’s Whisky's holiday campaign, "We Are The Spirit of the 200%", Hernández stars in a series of innovative films and nationwide billboards. This initiative spotlights the diverse traditions of 200%ers, underscoring their influence in reshaping and remixing cultural customs across the United States.
A star-studded event with notable attendees
The event attracted notable attendees such as Gloria Estefan, Grammy Award-winning Cuban-American singer-songwriter, and Romero Britto, a renowned Brazilian artist. Attendees savored Buchanan’s signature cocktails like the "Spirit of the 200% Mulita" while enjoying Hernández's exclusive holiday films. Lucky trivia winners departed with a bottle of Buchanan’s to continue the festivities at home.
According to Josh Dean, Vice President of Buchanan's Whisky North America, this campaign celebrates the diversity and creativity of those who incorporate Buchanan's into their celebrations. The collaboration with 200% trailblazers highlights the richness of Hispanic-American diversity and emerging traditions that bring communities together.
As Buchanan’s Whisky celebrates the fusion of Hispanic-American cultures through this vibrant campaign, Marcello Hernández stands as a beacon of cultural harmony, blending humor with identity. Miami's effervescent cultural landscape finds representation in this collaboration, demonstrating the strength of embracing diverse cultural influences.
Through humor, art, and shared experiences, Hernández and Buchanan embody the essence of fusion, bridging the gap between Hispanic heritage and American identity.
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