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Hispanic Marketing Council inducts a new member into the HMC Hall of Fame

The HMC Annual Summit recognized the outstanding effort of creators and pioneers in Hispanic marketing

The Hispanic Marketing Council's 2023 Annual Summit gave Hispanic business executives, award-winning creators, leaders, and influencers a stage to discuss the unique challenges and opportunities faced by the Hispanic marketing industry.

The HMC Annual Summit is the first U.S.-based conference solely dedicated to reaching Hispanic consumers, and it was created by business executives with extensive experience in multicultural marketing. This year, the conference awarded several winners and introduced a new member to the HMC Hall of Fame.

Read on to find out what happened at this year's summit.

Winners of strategic excellence revealed

On April 27, the 2023 HMC Strategic Excellence Awards revealed its winners at the annual summit of the Hispanic Marketing Council in New York City. After receiving a record amount of submissions, 13 agencies from the United States brought home a total of 17 campaigns in seven categories, winning honors at the Gold, Silver, and Bronze levels.

The prizes were delivered by four members of the jury, who also provided insights into the entries and the selection process used to choose the winners. Among them were Alice Ovadia, VP of Media Strategy at TRUth; Pablo Buffagni, President and Creative Director of BBQ Agency and Director of Crculo Creativo USA; Nuria Santamaria Wolfe, Director of Strategic Audience Partnerships at Meta; and Amilynn Soto, a Leading eCommerce Strategist at TikTok.

Gloria Constanza, being acknowledged by Hispanic Marketing Council 2023

Gloria Constanza makes it to the HMC Hall of Fame

In recognition of her contributions to the Hispanic media landscape, the Hispanic Marketing Council welcomed Gloria Constanza into the HMC Hall of Fame. The HMC Hall of Fame recognizes and celebrates the achievements of those who have made exceptional contributions to the growth and success of the Hispanic marketing industry.

Constanza, who has worked in advertising for the Hispanic market for over 25 years, has been instrumental in shaping the media environment and rapid expansion of Hispanic marketing in the United States. Despite her many accolades in the fields of strategic planning and media, Constanza is most recognized for her unwavering dedication to mentoring others and advancing the Hispanic marketing sector.

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