The 21st edition of PARAISO Miami Swim Week is ready to redefine summer fashion
Miami Beach is set to sizzle as PARAISO Miami Swim Week returns for its 21st edition from May 29 to June 1, 2025. The event is globally recognized, and it is ready to turn South Beach into a hub of fashion, innovation, and culture, expecting more than 30,000 attendees from 65 countries.
A global stage for swimwear excellence
The PARAISO Fashion Tent at Collins Park will be the epicenter for more than 15 runway shows, featuring both established and emerging designers. The latest collections from Miami's own Luli Fama and Sigal, as well as international favorites like Oh Polly, Oseree, Oceanus, Leslie Amon, Agua Bendita, Dippin Daisys, Salty Mermaid, and Kulani Kinis will be on display.
A special highlight is the Vogue Mexico and Latin America runway show, which will spotlight Latin-owned swim and resort wear brands such as Bee Surreal, TNS, and Sinesia Karol.
The icons and innovators
This year's PARAISO introduces the inaugural Swimwear Icons Hall of Fame to honor influential figures who have shaped the swimwear industry. Hosted by Sports Illustrated Swimsuit star Camille Kostek, the event will recognize tastemakers like Molly Sims, Natasha Oakley, and MJ Day.
The week will start off with a Shan x Select Model Management event at Mila Lounge and conclude with an exclusive, invite-only party by Contra and Wilhelmina at Casa Neos.
Sustainability will also be at the center stage with the Swim Up-cycle Challenge, where students from Istituto Marangoni Miami will create innovative swimwear pieces from leftover fabrics provided by international designers.
Finalists will present their creations to a panel of industry experts, including representatives from Agua Bendita, Beach Riot, Riot Swim, Guess Swim, and Luli Fama.
Exclusive experiences and wellness events
PARAISO Miami Swim Week 2025 will also offer a range of VIP experiences, from priority standing room to front-row seating, complete with professional photographs and access to exclusive after-parties.
For wellness enthusiasts, Alo Yoga will lead a breathwork session at The Miami Beach EDITION, while Heroine Sport and Allegra Paris will teach a health class at Reserve Padel on Watson Island. The Swim Souk marketplace at The Standard Spa will feature a variety of swimsuit brands and be open to the public from May 31 to June 2.
With over 7,500 global buyers and attendees from more than 60 countries, PARAISO Miami Swim Week is expected to have an economic impact of between $50 million and $75 million on the city.
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