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Seminole Hard Rock Hotel & Casino Hollywood strengthens commitment to Latin music with $100,000 donation to Latin GRAMMY Cultural Foundation®

Supporting the next generation of Latin music talent through a generous partnership

Seminole Hard Rock Hotel & Casino Hollywood has once again demonstrated its dedication to the arts, particularly Latin music, with a remarkable $100,000 contribution to the Latin GRAMMY Cultural Foundation®. The announcement was made backstage on Friday, Dec. 20, at the sold-out Carlos Vives concert at Hard Rock Live. This act of generosity highlights Seminole Hard Rock’s ongoing collaboration with the Foundation, aiming to nurture and empower emerging Latin music creators while preserving the genre's rich cultural legacy.

An evening to remember

The check presentation coincided with a standout performance by Carlos Vives, a titan of Latin music and the 2024 Latin Recording Academy Person of the Year. The backstage ceremony underscored the synergy between Vives, Seminole Hard Rock Hotel & Casino Hollywood, and the Latin GRAMMY Cultural Foundation. Vives expressed his honor and excitement to be part of this milestone announcement, recognizing its importance in fostering opportunities for young talents.

The evening became a celebration not only of Vives' achievements but also of the shared vision to inspire the next generation of musicians. Hard Rock Live, with its intimate 7,000-person capacity, provided the perfect setting for this historic moment in the advancement of Latin music education and artistry.

Music has always been central to the identity of Seminole Hard Rock Hotel & Casino Hollywood, a sentiment echoed by Estefania Diaz-Balart, Vice President of Latin Business Development for Seminole Hard Rock.

Diaz-Balart expressed the company’s enthusiasm for supporting the Latin GRAMMY Cultural Foundation and its work in empowering young Latin music creators. She emphasized that music is central to the Hard Rock brand and highlighted the honor of contributing to shaping the future of Latin music.

Raquel “Rockie” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation, commended the partnership with Seminole Hard Rock, acknowledging their support in fostering the next generation of Latin music talent. She noted that their collaboration would help provide educational opportunities to secure the legacy of Latin music.

A guitar-shaped building illuminated in purple light, showcasing a unique architectural design at night.

How the donation will make an impact

The $100,000 contribution from Seminole Hard Rock will directly fund scholarships, grants, and educational programs facilitated by the Latin GRAMMY Cultural Foundation. These initiatives are tailored to cultivate young talents, helping them achieve their dreams while preserving the cultural and musical traditions of Latin music. By providing these resources, the Foundation ensures that Latin music remains a vibrant and dynamic art form for future generations.

This partnership also reinforces the critical role that organizations like the Latin GRAMMY Cultural Foundation play in supporting cultural heritage through meaningful educational opportunities.

As the flagship property of Hard Rock International, Seminole Hard Rock Hotel & Casino Hollywood continues to set benchmarks for entertainment, gaming, and hospitality. Located on the 87-acre Hollywood Seminole Reservation in Florida, the resort boasts an array of world-class amenities, including the iconic Guitar Hotel, luxury accommodations, a sprawling Rock Spa® & Salon, and a dynamic 18-acre recreational water experience.

Its extensive gaming floor features over 2,500 slot machines, 200 table games, and a 45-table poker room. The addition of live craps, roulette, and retail sports betting in 2023 elevated Florida’s status in the global gaming landscape.

Hard Rock Live, a state-of-the-art venue, has consistently ranked among the top entertainment spaces worldwide, hosting A-list performers and live broadcast productions.

The Latin GRAMMY Cultural Foundation stands as a beacon for aspiring Latin music artists, offering scholarships, grants, and educational opportunities to develop their talents and preserve the genre's rich heritage. The organization plays a pivotal role in ensuring that Latin music thrives across generations, bridging the gap between tradition and innovation.

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