Rihanna’s billion-dollar business is opening a brick-and-mortar store in Miami
Many exciting things are happening for Rihanna fans this year, including her comeback to music, her preparations for the 2023 Super Bowl performance, and the launch of the newest lingerie styles at her yearly Savage X Fenty Show. The billion-dollar brand will be opening its first physical store in Florida, and it's all set for Miami.
Where will the new Rihanna store open in Miami?
Lingerie company Savage X Fenty has leased space in the new Miami Worldcenter, an almost 30-acre mixed-use complex in the city's downtown area. The 3,000-square-foot storefront will be located at the junction of Northeast 1st Avenue and 8th Street, just beneath the residential skyscraper known as the Paramount project (which will rise 60 stories).
The Miami World Center will have a wide variety of stores from beloved brands opening this year, including Lululemon, Posman Books, Ray-Ban, and many more. The official launch date for Savage X Fenty's Miami store is still unknown, but it is expected to debut this year.
About the new store’s most exciting features
Savage X Fenty partnered with FIT: MATCH, a Black-owned AR technology business, before launching their products in brick-and-mortar stores around the country. Using artificial intelligence, the changing rooms will help customers discover their perfect fit from the lingerie company's collection. Customers will be scanned in using the "Fit Xperience," which will then recommend the most flattering clothing based on their measurements.
With a focus on intimates and loungewear for people of all sizes, shapes, and genders, Savage X Fenty now operates five stores in major cities around the United States, including Houston, Las Vegas, Los Angeles, and Philadelphia.
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