Maykel Pérez reflected on a career built through reinvention, professional ethics, and a commitment to elevating the Cuban and Latin community from Miami to the international stage
In a region where culture, commerce, and media move at the speed of Miami, public relations are more than publicity—it’s strategy, reputation, and economic momentum. That is why Maykel Pérez has become a name that resonates beyond South Florida. In a sit-down interview with Calle Ocho News Editor-in-Chief Rosi Rosell, Pérez reflected on a career built through reinvention, professional ethics, and a commitment to elevating the Cuban and Latin community from Miami to the international stage.
Pérez—a Cuban American publicist and press chief based in Miami—was recently ranked among Latin America’s Top 25 Publicists and Press Chiefs of 2025 by Premios Íconos, one of the region’s most recognized platforms highlighting leadership in communication and marketing. The selection places him in a distinguished cohort that includes industry figures such as Ruby Lopera, Mayna Nevares, and Lydia Bulla, signaling the growing reach and professionalization of Latin communications globally.
“This recognition is the result of years of hard work, consistency, and passion for communication. Representing the Cuban and Latin community from Miami is both an honor and a great responsibility,” – Maykel Pérez
Maykel Pérez’s leadership vision and strategic role
Pérez’s story begins with a pivot that will feel familiar to many South Florida professionals who arrived with one career and built another. He came to the United States from Cuba with a background in pharmacology, entering the structured world of pharmacy while learning English and building financial stability. In his interview, he described the early ladder clearly—from cashier roles to increasingly technical responsibilities—while pursuing a long credentialing process.
Yet even then, the field of communications was always in his orbit. Pérez noted that he had studied beyond the sciences, completing postgraduate work in communication—training that later helped him operate at the high-stakes intersection of media and reputation. His turning point arrived when he began working part-time with an artist and, through relentless networking, built relationships across the local entertainment ecosystem. When a record label offered him a full-time opportunity, he hesitated—like many people balancing passion and stability—until the label owner made a defining offer: match his combined income and add an incentive. Pérez made the leap.
That decision opened doors to national and international markets—Puerto Rico, New York, Los Angeles, and multiple Latin American destinations—expanding his network and sharpening his understanding of how narratives travel. Over time, Pérez evolved into the kind of strategist Miami breeds: bilingual, cross-cultural, and fluent in multiple industries.
Today, his client base reflects that evolution. He is no longer focused solely on artists. He has become a trusted communications architect for doctors, dentists, attorneys, entrepreneurs, and public-facing professionals who increasingly function like public figures in a digital era but often lack the tools to tell their stories responsibly. As Pérez explained in the interview, many professionals “don’t know how to sell themselves,” even though their reputations depend on public perception.
His work is not limited to getting coverage; it is centered on positioning. Pérez repeatedly returned to a core distinction: traditional publicity aims for attention; strategic public relations build credibility and long-term influence. In a media environment saturated with noise, he argues that discernment is a leadership skill. “In a saturated ecosystem,” he shared, “the silence well managed is also a strategy.”
The most consistent pillar in his approach, Pérez emphasized, is ethics. In his view, results follow when there is alignment between what is promised and what is delivered. “Credibility is the most valuable asset,” he said—particularly for leaders and institutions who want sustained trust across Miami’s diverse audiences.
Maykel Perez’s role in community, culture, and growth
In Miami, communications doesn’t exist in a vacuum. It directly affects business growth, cultural visibility, and community impact—especially in a region where immigrant entrepreneurship and Latin identity shape the local economy. Through that lens, Pérez’s work functions as an infrastructure role: he helps clients become legible to the public, to media, and to the markets they serve.
Premios Íconos highlighted this broader influence in recognizing Pérez not only for outcomes, but for leadership as a press chief and his contribution to strengthening Latin communication internationally. That matters in South Florida, where brand identity and cultural representation are often intertwined. Pérez views his Cuban and Latin identity not as a marketing accessory, but as a responsibility that shapes strategy. “The stories aren’t fabricated,” he explained. “They’re revealed and amplified with respect.”
In the sit-down conversation, Pérez also spoke with emotion about the freedom the profession gave him: the ability to own his time, support his family, and build a career aligned with what he genuinely loves. That personal fulfillment has translated into professional momentum—and, increasingly, mentorship. Looking forward, he wants to elevate standards across the industry, develop international-impact projects, and help train the next generation of communicators. “This recognition isn’t a final goal,” he said. “It’s a starting point to keep building legacy.”
For Miami leadership and the South Florida economy, figures like Pérez represent a modern regional trend: professionals who blend business intelligence with cultural competence, shaping how Latin talent and institutions are positioned in national and global arenas. His career also reflects a powerful civic lesson—one he offered directly to immigrants: this is a country of opportunity, and preparation creates flexibility to succeed, even when your path changes.
For more sit-down leadership profiles and Miami-centric stories on business growth, community impact, and cultural influence, readers are encouraged to subscribe to the Calle Ocho News newsletter. Local businesses, organizations, and agencies interested in advertising, sponsorship, or partnership opportunities can contact Pressnet Corp. to learn more.
Add Comment