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Pepsi, the NFL and Roc Nation has announced that cultural icons Jennifer Lopez and Shakira will perform for the Pepsi Super Bowl LIV Halftime Show on February 2, 2020 at the Hard Rock Stadium in Miami Gardens, Fla. The event will be televised on the FOX network. Pepsi and the NFL collaborated with Roc Nation to bring these two icons together for the first time ever, for what will be an unforgettable performance on the world's biggest stage.
"Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl," Lopez said in a statement. "And now it's made even more special not only because it's the NFL's 100th anniversary, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."
"I'm so honored to be taking on one of the world's biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world -- and to top it off, on my birthday!" Shakira said. "This is a true American dream and we are going to bring the show of a lifetime!"
Jennifer Lopez is an award-winning singer, actress, producer, and entertainer who has established herself in music, film, and television. She is a successful recording and touring artist who has sold over 75 million records and has a cumulative worldwide box-office gross of over $3 billion. As an artist, fashion icon, entrepreneur and philanthropist, Lopez has been named to the list of the 100 most outstanding people by TIME magazine, the most powerful celebrity according to Forbes magazine, and the first selected as the "most beautiful woman in the world" by the People magazine, in addition to being selected as a candidate for the Golden Globe and GRAMMY awards® and receiving the MTV Video Vanguard Award. One of the most influential artists in history, Jennifer Lopez defines what it means to be a global icon and the embodiment of versatility.
Shakira is a Colombian singer-songwriter and multi-GRAMMY award winner. She has sold over 75 million records worldwide and has won numerous awards including three GRAMMYs, eleven Latin GRAMMYs, and several World Music Awards, American Music Awards and Billboard Music Awards, to name a few. She is the only artist from South America to have a number one song in the U.S., has had four of the 20 top-selling hits of the last decade, and is one of the top-5 YouTube artists of all time. Shakira's most recent album "El Dorado" reached the top spot in popularity and sales on iTunes in 37 countries, won the Latin GRAMMY Award® for being the Best Vocal Album in 2017, the GRAMMY award® in 2018 for Best Latin Pop Album in 2018. With more than 10 billion views, it is one of the most reproduced female artist albums in history. In November 2018 he concluded his hugely successful El Dorado World Tour.
Announcement about the Pepsi Super Bowl LIV Halftime Show
The Pepsi Super Bowl Halftime Show is the most seen it's the most watched musical performance of the year, with more than 100 million viewers tuning into last year's show. Super Bowl LIV is the eighth year that Pepsi hosts the Super Bowl Halftime Show and the 18th year as an NFL member. Past Super Bowl show featured artists such as Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
The broadcast of the Pepsi Super Bowl LIV Halftime Show will be produced by NFL Network with Ricky Kirshner serving as executive producer and Hamish Hamilton as director. Roc Nation will be the producer and strategic entertainment director of the live performance.
Audiences can anticipate unprecedented access to the production of the magnificent event in pop culture and may be aware of more detail to be revealed soon. For updates to the Pepsi Super Bowl LIV Halftime Show, follow the account @Pepsi on Instagram and Twitter.
The first exclusive interview between the two artists will air tonight on Thursday Night Football during halftime of the 8:20 p.m. ET game.
For more information on Super Bowl LIV, visit SuperBowl.com.