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Bayfront Holiday Village is a Bustling Wonderland Filled with Brilliant Lights, Shopping, Food and Entertainment Awaits in Downtown Miami

santa pic - Bayfront Holiday Village is a Bustling Wonderland Filled with Brilliant Lights, Shopping, Food and Entertainment  Awaits in Downtown Miami

Bayfront Holiday Village Brings Daily Christmas Tree Lights Shows, Waterfront Roller-Skating, Local Vendors, Nightly Music and Top Food and Drink Offerings

Santa is coming to Downtown Miami’s iconic Bayfront Park to transform it into the magical Bayfront Holiday Village offering free, family-friendly programming all season long. Guests of all ages will enjoy daily 50 ft. Christmas tree LED light shows, waterfront roller-skating by Bayskate, over 50 local vendors, festive music and al fresco food and drinks. 

Between Thanksgiving and Christmas, locals and tourists alike will come for the weather, but stay for great shopping, entertainment and Miami’s version of a tropical winter wonderland.

holyday bayfront 2 300x169 - Bayfront Holiday Village is a Bustling Wonderland Filled with Brilliant Lights, Shopping, Food and Entertainment  Awaits in Downtown Miami


“We know that New York, Chicago, and Los Angeles have pop-up holiday villages. We wanted to create a village where people would gather their loved ones and join in on some holiday cheer. Of course, we have something that the rest of the nation envies – our weather,” said Tony Albelo, event creator and CEO at SWARM

Organizers want people to envision a quaint, picture-perfect, holiday outdoor venue filled with twinkling lights against Miami’s downtown skyline and waterfront Biscayne Bay. The picture-perfect, outdoor, holiday venue will be filled with larger-than-life displays worthy of capturing the moment and posting it on Instagram. 

“The only thing missing out of this Hallmark-perfect scene will be the frigid snow, but that’s why we invite our neighbors from the north to come here to enjoy Bayfront Holiday Village, Miami-style,” added Albelo.

Every night, a fully decorated, 50-foot state-of-the-art, animated Christmas Tree will feature hourly LED light shows sequenced to three different festive musical shows produced by Grammy-winning producer A.T. Molina

holyday bayfront 300x168 - Bayfront Holiday Village is a Bustling Wonderland Filled with Brilliant Lights, Shopping, Food and Entertainment  Awaits in Downtown Miami

New York has The Rink at Rockefeller Center, but Miami’s answer to cold-weather ice skating is Bayskate, where adults and children can boogie to the beat of classic skate jams, and other top hits ranging from pop, tropical, disco, and freestyle. In the Northeast, people are ice skating and sipping hot cocoa wearing parkas. In Miami, we roller skate and sip mojitos in shorts. The Shops will offer a collection of 60 artisans in a jovial setting, each offering unique gift ideas to check off the “nice” list! Foodies will delight their senses at Bayfront Bites, where they’ll find seasonal beverages, sweet treats and food galore!

The adventurous will participate in the Gnauhty Gnome Scavenger Hunt as they navigate Bayfront Park using guidebooks with clues to solve this year’s puzzle. Even fur babies will have a place of their own to hang out with free treats at the Santa Paws Dog Park, and every Sunday they’ll have Puppy Brunch! 


November 29 (Black Friday)  – December 25 (Christmas Day)

Bayfront Park, Downtown Miami  | 301 Biscayne Blvd. Miami, FL 33130


Instagram: @BayfrontHolidayVillage 
Twitter: @BayfrontVillage

Free and open to the public. All ages.

Monday- Thursday: 11 a.m. - 10 p.m.,
Friday and Saturday: 11 a.m. - 11 p.m.
Sunday: 11 a.m. – 10 p.m.


Animated Christmas Tree – The iconic 50-foot Christmas tree will sit in the middle of the park as the center and focal point of the Bayskate roller-skating rink. Every hour, the park will get quiet, the music will rev up, and the tree will display one of the most beautifully animated light shows ever!

Bayskate – Strap on your skates or rent your wheels right at Bayfront Holiday Village. Skate around the tree and iconic fountain to skating’s favorite hits. Best of all, no need to bundle up – this is Miami!

Bayfront Bites – We’ve gathered some of South Florida’s top food trucks and offerings to bring guests an assortment of delectable bites. Sit back, enjoy a meal, and watch your kids skate.

Gnauhty Gnome Scavenger Hunt - Each participant receives a guidebook to help them navigate Bayfront Park and look for the right clues. Once they find all the gnomes, figure out the riddle, and bring back the correct answer, they win a prize!

The Shops at Bayfront Holiday Village – A collection of hand-picked shops to help people get the most out of their holiday shopping.

North Pole Beach Club – Adults can escape for some festive cocktails such as Irish Coffee, and Spiked Eggnog. Try some new concoctions including the Peppermint Mojito, Mistletoe Martini, Glacier Iced Tea, and more. Over 21 only.

Santa Paws Dog Park – Bring along the family pet to enjoy the festivities at Bayfront Holiday Village. There will be plenty for them to enjoy in this purpose-built dog park right in the middle of all the action.

Santa’s Photo Shop - Take a seat with the man himself and tell him exactly what you want for Christmas; but remember, he knows who‘s been naughty or nice.

North Pole Express Post Office - Sit and write your letter to Santa and mail it right from Bayfront Holiday Village. Feel free to bring your own letters, and we’ll make sure they get on the express route to the North Pole.


Tree Lighting Ceremony - November 30th 

Puppy Brunch Sundays - Bring your pup for treats and hang out at our Santa Paws Dog Park.

Mistletoe Mingle Mondays - North Pole Beach Club will host a singles night every Monday.

Ugly Sweater Night Tuesdays - Bring your ugly sweaters, the uglier the better.

Women Crush Wednesdays - Food, drink and skate specials.  

SantaCon Thursdays - Dress as Santa and join the Santa squad for the most festive Christmas themed costume party.

Buskerfest - December 13 - Miami’s annual citywide street performance festival will make a stop at Bayfront Park with interactive performances throughout the park and Tina Hills Pavilion. 

Miami Outboard Club Christmas Boat Parade - December 14 - Come see the festive boats  on the bay and enjoy a firework display.

SWARM, Inc. is a full-circle event agency that produces over 100+ events, with over two million event attendees per year. Ranked No. 98 fastest growing business in America by Inc. Magazine, SWARM was also awarded rank No. 5 in their list of Top Miami Companies, No. 11 in their list of Top Florida Companies, and No. 11 in their list of Top Advertising & Marketing Companies in America. Being included in the top 2% of this competitive list is not only an honor, but it is a reminder of how much SWARM has grown in only three years.  For more info, visit For up-to-the-minute news, “like” their Facebook page @SWARMeventagency. SWARM can be reached at (305) 461-2700, or via email at


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